Cultivating healthy, supportive, and lucrative artists/gallery owners relationships can be a tricky and time-consuming world to navigate. The art world itself is motivated by personal and professional co-mingling. For the artists, finding the right gallery to represent their work means maintaining a relationship with the gallery staff, as well as the collectors, providing enough work to keep sales healthy, and honoring contracts. For the gallery owner, it means finding the right artists to work with that will attract their clientele, that is prolific in work ethic, available to appear at openings, and able to honor contracts. The relationships need to be two-way streets with each party living up to their expectations for the betterment of both. Long-term partnerships are the end goal as they allow galleries to work with collectors keeping them excited about new work and coming back to see more art..